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Pamela Anderson, 55, Flaunts Toned Figure In Daring Swimwear From Her Collection


Pamela Anderson, 55, Flaunts Toned Figure In Daring Swimwear From Her Collection

The legendary s*x symbol teamed up with an LA-based brand to develop her swimwear collection, set for official launch on May 4th at 9 am PT.

The ex-Playboy playmate embroidered the classic Baywatch babe persona in her newest promotional photos for her partnership with Frankies Bikinis. Pamela Anderson flaunted her toned physique in a white bikini top with textured details while unwinding by the pool. And with her damp blonde hair flowing down her shoulders, beauty playfully ran her fingers through them.

In a photo, the s*x symbol opted for a sheer white one-piece swimwear and posed alluringly on the sandy shoreline. 

Pamela joined forces with the LA-based brand to develop her own line of swimwear, which will premiere on May 4th at 9 am PT. In the caption of her post, the beauty expressed her enthusiasm for the collaboration, calling it a “dream come true.” Francesa Aiello, Frankies Bikinis founder has established herself as an endorsed swimwear designer, catering for high-profile stars. 

Aiello, as seen in photos modeled alongside Pamela and they both flaunted their slender physiques while donning matching yellow floral print swimsuits.

The photos were reportedly taken in Malibu’s Paradise Cove area and Aiello as well as Pamela were the subjects of the photoshoot. Specifically, Aiello wore a bikini while Pamela opted for a fitted, high-legged one-piece bathing suit. The women posed together by a large tree located near the shore, displaying seductive poses and smiling occasionally for the camera. 

There was also a shot of Aiello and Pamela holding hands with their arms raised above their heads while frolicking in the ocean water.

Pamela had taken to her Instagram page a day prior to the launch of her collaborative effort with Frankies Bikinis and shared five photos of herself in five different swimsuits, writing, ‘Tomorrow, my first-ever swimwear collection drops at 9 am pst,’ she wrote in the caption, before revealing how this is a dream come true and ‘something I’ve been waiting to do for a long time.’

‘From me to you,’ she ended the caption, teasing her 2.7 million fans and followers.

On the Frankies Bikinis website, a statement reads, ‘We’ve teamed up with forever icon Pamela Anderson to make history with her first-ever swimwear collection, launching May 4th at 9am PST / 12pm EST. This collection introduces new micro bikini sets, statement accessories and iconic one pieces, designed in soft fabrics & fun prints that reflect Pamela’s love of nature, animals and all things romance. Sign up for early access below to shop the collection an hour early.’ 

However, Pamela’s journey to fame started when she was selected as Playboy magazine’s Playmate of the Month in February 1990. From there, she went on to appear on Magazine covers and made her acting debut on Home Improvement (1991-1993). She’s known for her role on Baywatch (1992-1997) and has also appeared in popular movies like Barb Wire (1996) and Scary Movie 3 (2003). The beauty had been in the news for her four marriages, including with Tommy Lee (1995-1998) and Kid Rock (2006-2007), both of which ended in separation.

Notably, Aiello was age 17 when teamed up with her mother Mimi and they began designing bikinis out of their Malibu home in 2012. 

The founder and creative director of the swimwear brand credits model Candice Swanepoel as one of the first celebrities to post a photo of herself wearing a Frankies Bikinis swimsuit. And from there, ‘it started to catch people’s eyes from all over, like a domino effect,’ Aiello told Forbes in May 2019. Aiello has since expanded its offering products to include ready-to-wear clothing, accessories, athleisure wear, and clean beauty. 

‘I want girls to look at our brand and feel inspired and confident, not body shame themselves or question their appearances,’ Aiello maintained. ‘We do not airbrush or photoshop our images, in campaigns or on social media. We leave all stretch marks and dimples visible to the naked eye.’ 

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