As January draws near, women are beginning to share photos of their hairy armpits, legs, and bikini line after letting their hair grow all out. The movement, which will undoubtedly kick off at the beginning of 2022 under the category of body acceptance, encourages women to go the entire month without removing their body hair. So far, its hashtag has racked over hundreds of posts as women are proudly sharing their efforts.
Body hair and even facial hair are entirely normal! Most of us [humans] are born with it more than some, yet that shouldn’t be seen as weird. It’s just as similar to how some people are physically taller than most. While men are allowed to grow a beard, women have been expected not to have hair anywhere other than the head. But then, this is CHANGING. Women worldwide are letting hair grow normally as they should, and here’re proof:
The Januhairy campaign had launched in 2018 by Laura Jackson, a student. She told Metro that the campaign is to help women feel they are in a safe space to challenge the embedded norms of shaving. And thankfully, since the pandemic and lockdown, women are finding themselves purchasing fewer razors and other hair-removing products. In fact, the social distancing regime might have been an influence that discouraged women from grooming.
The marketing of razors to women had launched in the early 20th century. And just after when the industry managed to establish a solid image in clean-shaven men, it continued to instill the idea that body hair is masculine and not feminine. By the summer of the 1920s, when sleeveless emerged in popularity, the women were persuaded to flaunt flawless skin and get rid of any hair on their bodies.
Before the early 20th century, body hair on a female body was normal. When a woman cuts herself while shaving her leg, it naturally makes the headlines. It was undeniably that unusual for women ever to attempt removing both their body and facial hair. With this, it’s safe to say that fashion was still quite conservative back then, especially as most of the body was always concealed.
Just within a decade or two, shaving body hair until they’re smooth became a NORM. At the moment, most experts can hardly point out how this rapid change towards body hair on women was shifted quickly in just 10-20years of adverts. However, it was discovered that women only resort to the depilatory products for body hair when they know they’ll be somewhere in public with those body parts exposed.