celebrity
Bud Light Has Resorted To Giving Away Free Beer
Experts are warning the company on the unprecedented crisis.
Bud Light is handing out cases of free beer to wholesale employees in their attempt to retain upset customers. The brand has been under fire after they picked Dylan Mulvaney as the latest partner to brand. In many of their posts, customers are dissatisfied with a man who decided to transition a year ago to become a woman.
The sales for Bud Light was going down as their previous partners, who are iconic country singers, expressed their intentions to cut off ties with the brand. Since March, there have been many criticisms made against the 26-year-old transwoman.
Travis Tritt and John Rich, the country singers who worked with Anheuser-Busch want to cut ties with the company.
Bump Williams Consulting which focuses on the alcohol industry, shared that sales have dropped 26% on the third week of April. The firm’s founder commented on the situation, “Right now their compass is completely broken. There’s no game plan.”
“Bud Light is in serious trouble this year,” he added.
The company is still America’s largest beer company that sells the most beer, but with the current situation, they’re at risk of being taken over by other companies if sales continue to drop until the end of the year.
Bud Light executive, Alissa Heinerscheid, and the VP for mainstream brands, Daniel Blake, have been placed on leave due to the scandal and their ineffective way of dealing with the issue.
Williams, the industry expert, commented, “Her big miss was I don’t think she understood who the core Bud Light shopper was. When she came out with her comments, they were deemed as being derogatory, insulting, and juvenile. And the Bud Light drinkers said, enough of that.”
“I also think that what’s happening now is that anybody that is a Bud Light drinker and switches to Michelob Ultra because they don’t want to be seen holding a Bud Light, someone down the bar is going to say, ‘Hey, buddy, that’s an Anheuser-Busch product you’re holding,'” Williams added.
The company confirmed that the can with Mulvaney’s face was only meant for her and won’t be sold. They added on their statement, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”
“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Mulvaney spoke on a podcast when the scandal was fresh and believed that because she was “an easy target” things blew out of proportion.
“I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me … But what is their goal?”
“These people, they don’t understand me, and anything that I do or say then somehow gets taken out of context and is used against me, and it’s so sad because everything I try to put out is positive.”
“It’s trying to connect with others that maybe don’t understand me. It’s to make people laugh or to make a kid feel seen.”
